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Features / Practice website

A website that keeps writing itself

Every practice gets a real site — pages, your own look, online booking wired in from the same calendar your staff use. On Complete it also writes your blog: you set the cadence and the brief once, and a post is waiting for you each time.

What you get

A site you edit in the same dashboard as everything else, with a live preview beside you as you type.

Pages, not a page builder

Six kinds — home, services, team, contact, blog and a policy page — each assembled from blocks you fill in. Nothing to lay out, nothing to break, and no blank canvas asking you to be a designer.

Booking built in

The booking page reads the same availability your front desk does, so a patient books into a real gap in a real chair. Nothing to sync, nothing to reconcile.

Your own domain

Point yourpractice.com at it and we handle the certificate. Until then you are live on a hypercrm.app address from the day you sign up, not waiting on a developer.

A blog that files itself

Posts with categories, cover images and their own draft or published state, each one publishing to your live site the moment you say so — without republishing the rest of the site.

Written for you, on a schedule

Weekly, fortnightly or monthly, on the day you pick. You give it a standing brief — the topics you want, the tone, and anything it must never say — and it writes to that.

Told what search engines see

Every post is scored on the things that actually matter to a search engine and an AI answer: a real title, a description, an excerpt, headings, length. It shows the gaps; you decide.

Watch: Your practice website

A site patients can book on, built from your CRM.

The blog you meant to write

Every practice knows it should publish. Almost none do, because writing the piece is the first thing to fall off a clinical day — and the second week is harder than the first. The result is a website that was current the month it launched and has not moved since, which is exactly what a patient comparing two practices notices.

HyperCRM's answer is not another empty editor. You write a brief once — general dentistry topics for nervous adults; never promise a result or quote a price — pick a cadence and a day, and a post arrives on that day, filed under a category, with a cover photo if you want one. You get an email telling you it is there.

It writes drafts, and you decide

A post lands as a draft unless you deliberately turn that off. That default is the product's opinion, not an oversight: this is content going out under a clinician's name, about health, and the person whose name it is should read it first. Turning auto-publish on is one switch away when you trust it, and plenty of practices do — but you have to choose it.

When you publish a post, it goes live on its own. It does not wait for you to republish the rest of your website, and unpublishing pulls it down just as quickly. Your blog moves at the pace of your blog.

Search visibility you can see, not promises

Each post carries a readiness score against the things a search engine and an AI answer engine actually read: a title that is not the same as the headline, a description of the right length, an excerpt, headings in order, enough words to say something. It shows you what is missing and where. It does not promise you a ranking, because nobody can, and you have probably been told otherwise before.

Underneath, the parts you should not have to think about are simply done: a sitemap, an RSS feed, structured data on every post, canonical addresses, and clean pagination on the index.

Where the writing comes from

Posts are generated by a language model, given your brief and shown what you have already published so it does not repeat itself or reuse an address. It is drafting, not authority: it does not read patient records, and it cannot know your fees, your rota or what you told someone in a chair. Read it as you would a draft from a competent stranger who has seen your website — because that is what it is.

What it costs

The website and online booking are on both plans. The blog and the writing are Complete: a generated post is 10 credits from the same pooled balance SMS and the assistant draw on, and Complete includes 40 credits per practitioner per month — a weekly post is well inside that.

What each plan includes

The website itself is never the thing we hold back — a practice with no site is a practice that cannot be found.

EssentialComplete
Practice website3 pagesUnlimited pages
Addressyours.hypercrm.appYour own domain
Online bookingIncludedIncluded
BlogIncluded
Posts written for youOn a schedule you set
Search-readiness scoringEvery post

Common questions

HyperCRM is paid software. Every practice starts with a 30-day free trial of the full Complete plan, with no card required. After that, plans start at €19 and €29 a month excluding VAT, banded by how many practitioners you have. Every price is printed on the pricing page rather than quoted on a call.

Patient records are encrypted in transit and at rest, files are stored privately and served through short-lived signed links, and every change is written to an audit log. Staff accounts sign in with passkeys rather than shared passwords.

They read as competent, plain writing rather than anything with a voice of its own — which is why they arrive as drafts. The brief is what makes them yours: the more specific you are about who you are writing for and how you talk to them, the less editing you do. Most practices spend a couple of minutes on a post rather than an hour.

Not unless you switch that on. The default is a draft plus an email telling you it is waiting. Auto-publish exists because some practices genuinely want it, but it is a decision you make deliberately, not one we make for you.

Yes, and the same editor is where you edit a generated one — with a live preview of the real page beside you. The schedule is an addition to writing your own, not a replacement for it.

No. You are live on a hypercrm.app address from the day you sign up. On Complete you can point your own domain at it whenever you are ready, and the certificate is handled for you.

We will not tell you that, and be careful of anyone who does. What publishing regularly does is give a search engine something recent and specific to show, and give a patient comparing two practices a reason to pick the one that looks alive. The readiness score tells you what is missing on each post; the ranking is not ours to promise.

Put your practice online this afternoon

The site is included from the start. Free trial on the full plan, no card, nothing to cancel.

Start the free trial